Location intelligence refers to the use of mapping and spatial analytics to understand and visualize data in relation to geographic locations. It helps businesses identify market opportunities, assess risks, and make informed decisions by integrating location data with other business intelligence. By leveraging location intelligence, companies can enhance operational efficiency, improve marketing effectiveness, and uncover new customer segments.

Location intelligence transforms decision-making by providing insights into where opportunities and risks exist. For example, businesses can analyze customer demographics, traffic patterns, and market trends to determine optimal locations for new stores or services. This data-driven approach allows companies to make faster, more confident decisions, ultimately leading to improved performance and growth.

Companies across various industries are utilizing location intelligence in diverse ways. For instance, a major fast-food chain uses it for site selection and supply chain management, resulting in average annual sales of $9.3 million per restaurant. Similarly, a large apparel company employs mapping to streamline its global supply chain, significantly reducing reporting times. These applications demonstrate how location intelligence can reshape business strategies and enhance operational effectiveness.